Strategic Internet planning & Search Engine Optimization
To realize the full potential of your website, you need to be at or near the top of Google, Yahoo and the other search engines for your important search phrases. If you are not, then your competitors are getting your sales leads and potential new customers. Rank High Today wants to see business really take off for our clients and we know how to get the targeted traffic to your website.
Our consultative approach bypasses the cheesy tricks and long term contracts that typically only produce short term results. We focus on learning about your business, while educating you on solid SEO practices while we enhance your search engine visibility, improve your rank and increase your targeted traffic from the search engines.
Search Engine Strategies
How we improve your ranking and drive traffic to your website.
A lot of Search Engine Optimization is little more than common sense. The search engine wants to rank the most important websites at the top of the list for any given keyword search phrase. Rather than try to trick the search engine, we focus on understanding your core business, and your growth plans and then developing a strategy to enhancing your space on the web so your website gravitates to the top of the search engine rankings for your keyword phrases.
Strategic Online Planning - Rank High Today starts every project with a strategic online planning session. We begin reviewing the following. From discussing these and other issues we begin to formulate or enhance your online strategies
What are the business goals? How is our online presence used to support our goals? What is your website used for? Who is your client? What are your products & services? What kind of traffic do you want to visit your website? What do we want the visitors to do when they get here? How much traffic do we get today? Where does it come from? How much business comes from the website? Who are they?
How can we enhance our online place to best support our goals? What is our budget? What are the options & what will it cost?
Website Structure and Technical Issues - Search engines need to be able to "see" your website. Often times, a designer will build an elegant website, but it remains invisible to the search engines. Search engines like simplicity. We run every website through a battery of checks to identify and remove technical barriers to achieve your high rankings. Various issues such as Meta Tags, Image identification, Sitemaps, Menus, search blocking scripts and links and more are all reviewed and steps are begun to pave the way for making your website search engine friendly.
Content is King - When you do a Google search, what do you look for? The answer is always the same. You are looking for useful and accurate information pertaining to your search. If you build a search engine friendly website and provide plenty of useful information in a well designed format, you will greatly improve your ability to rank high today with the major search engines. One of the reasons we study your business in the early stages of the online strategic planning is so that we can employ effective copy writing to enhance your content.
Keyword Searchable Pages - Once we understand your business and goals we will begin to improve and increase the searchable content within the pages of your website. We will create new pages that focus on certain aspects of your business that you want to let people know about. Other pages will be fine tuned for maximum impact. The internet allows you to to explain your business in greater detail than any other venue. We may create an entire page around just one specialty product or keyword phrase, while understanding that that search engines do not appreciate simply cramming keywords all over the place. Rank High Today will produce valuable, interesting, and searchable content.
Link Strategy - Who Links to Me - If other respected and high quality websites with relevant content link to your website, the search engines consider your website more important than it otherwise would be. At the same time, linking to "bad neighborhoods" can actually be harmful to your goals. This is why we will focus on testimonials and referrals as the place to start. A link strategy starts with discussing your goals with your best vendors, customers, trade associations, and professional service providers. There are certain well respected directories that are also worthwhile to pursue.
SEM Project Definition & Pricing - An initial project can begin with as few as 10 hours for a strategic planning session. Once implementation begins, depending upon your starting point, and goals; positive results are often realized within the first 60 days assuming 25 to 50 hours have been allocated the the SEO project. Rank High Today does not require a long term commitment because we do not expect our clients to want to run away. We utilize a straight forward pricing strategy and focus on client results.
Additional Services & Features - It is our belief that the client should receive an ongoing benefit from our services valued at several times the cost. As we get to know you and as your project progresses, your team leader will recommend enhancements to your website that go beyond Search Engine Optimization and further the goal of making your website a most valuable resource for your clients and prospective clients.
Your Blog Space - Most organizations as well as their search engine rankings will benefit from a well written, subject specific blog. The staff at Rank High Today can develop and manage your blog for maximum results by coaching you and your staff in a joint effort to make generating useful blog content a snap.