I just found a good 7 step article that emphasizes taking good pictures of the inside of your vacation home, and the outside of your vacation rental including all of the various on site amenities.  Then take more pictures of area sites, beaches, parks, or whatever your vacation area is known for. A picture is worth a thousand words. The author recommends first preping your unit to make sure everything is neat and clean, then using a high quality camera and taking lots of quality pictures. My personal experience is that even photos from a cell phone do a decent job if the image is going to be used for the internet.  As in my entry yesterday, he recommends VRBO as the first place to list your vacation rental home online.  VRBO charges more for your listing as you increase the number of photos.  This is a reason to also use your own website where you can have unlimited photos, or a reason to consider alternatives to VRBO that offer more free photos with the vacation rental by owner listing.  How to advertise your vacation rental on a shoestring.

Prospective customers want to see what the place looks like.  When you publish your photos, include good, keyword rich desriptions of your photos that tell the prospective vacation renter what they are looking at.  What is the view from your lanai?  Can you see the mountains, river, lake or ocean?  If so, get some pictures.  People like to go to beautiful places for their vacations.  Show pictures of people having fun, relaxing, or doing things.