Hello Calling Cards - Online international calling cards
Prepaid international calling cards is one of the most competitive enterprises on the internet. There are perhaps 10,000 websites all competing for this lucrative market. PPC keywords are bid up substantially, so it is very import to the client to achieve high rankings through organic search.
Our strategy has been to identify the strongest products for Hello Calling Cards as well as the most important regions and countries that their clients call. Once identifying the important keywords, we began implementing a strategy to target traffic for the famous nationally branded phone cards as well as the countries that our target clients were most interested in.
We identified keywords such as "Philippines phone cards, Ukraine phone cards, Albania phone cards, and optimized pages to target these international callers. Similarly we identified the most popular products in the market, such as Eastern Gold phone card, and created specific product pages to attract prospects search these product names.
Results: Hello Calling Card consistently ranks within the first two or three pages on Google for highly competitive phrases such as "Ukraine calling cards" and often outranks the owners of the nationally branded phone cards that Hello Calling Cards distributes. Project is ongoing.
Search on "Ukraine calling cards", "Eastern Gold phone card" to see results
Phone Card Hotline
Phone Card Hotline specializes in selling prepaid international phone cards to wholesale customers. This highly competitive internet segment has thousands of distributors who all want to rank highly on the major search engines for the phone cards that they sell nationwide.
Our strategy has been to focus on the building informational pages describing in detail the product, background and companies that produce the famous nationally branded phone cards that we target.
Result: We are consistently on the first page for Google and Yahoo for virtually every phone card that we sell... often ranking above the issuer of the phone card. Project is ongoing.
Search: "Luzviminda phone card", "7 seas phone card", "wholesale phone cards"
Independence School of Music
Independence School of Music is a new music school in the Cleveland area coming into existence less than one year ago. The goal of management is to be the most important school of music within the area including all of the suburbs contiguous to Independence, Ohio.
Our strategy has been to develop some "internet specials" that entice prospective students to give private music lessons a try. We then optimized for music lesson and municipality keyword phrases.
Results: The school is consistently growing with internet customers now resulting in more new business than any other marketing except word of mouth. We rank #1 for most of the suburban-lesson combinations, as well as successful rankings for all of the teachers names. Project is ongoing.
Search: "Brecksville music lessons", "Independence piano lessons", Parma guitar lessons"
Bag Tags For Less
Bag Tags for less is a rapidly growing company specializing in personalized bag sports bag tags for every team sport. The company had a website, but it was not indexed on Google, and only came up on Yahoo if the company name was typed into the search box.
Our strategy was to develop content rich sports specific pages as well as some useful pages full of new ideas for the clients product line.
We arranged for a few non-paid well placed one way incoming links from promotional advertising companies, administered some minor architectural changes, modified the meta tags, and enhanced the strategic placement of keyword phrases throughout the website
Results: Bag Tags For Less is at the top of the chart on many sports specific bag tag searches, as well as a myriad of keyword variations. Project is ongoing.
Search on "Soccer Bag Tags" or "Bag Tag Ideas"